Posts tagged personalization

Personalization versus ‘Filter Bubble’: The Influence of Personalization on the Quality of Search Queries

With the accelerating speed of data generation, it becomes increasingly important to develop and improve techniques which help us find the most relevant information for any given question. Personalization as a solution is satisfactory for many use cases, such as on-site search in e-commerce or many queries on general purpose search engines. For certain queries, such as those on controversial political topics, however, result diversity is important to diminish the negative effects of personalization on civic discourse and democracy.

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